certainly the first time the cheesecake factory has been mentioned in my work

Some days the writing just comes. And some days you write something like this, look at it, and go "WTF?":

His stance was that of a dad waiting angrily in the crowded lobby of Cheesecake Factory. He'd always wanted to watch Top Gun, it was next in his Redbox queue, and he was so excited he mentioned it to his buddy. His buddy promptly told him don't worry, the Soviets win. So what was the point of watching it now? There hadn't even been a sequel. His engine broke down before he could reach the danger zone. Now he was flat spinning in the flaccid zone. 

 (Ok, I admit the first sentence kind of cracks me up, but seriously, I have no idea what the hell this is supposed to be. It's been a long week. Also, Cheesecake Factory and Redbox sound far too naughty in this context.)